Outpost is a service management system, You can read more about the background of outpost in the background information section.
Outpost only does one thing, manage service information. By design it is not a content management system or a reporting tool. This means the data can be used where its needed however its needed.
You can read more about decoupling data here
(Apologies for the audio quality the room had just been decorated so there was no furniture in the room!)